Mahindra’s ‘Uday’ for small CV portfolio

Mahindra & Mahindra Ltd. has launched ‘Uday’, an exclusive Customer Relationship Management (CRM) programme for the Mahindra small commercial vehicles portfolio. A first of its kind initiative in the small commercial vehicle segment, Uday endeavours to partner with customers on their path to progress and prosperity, according to a press release from the company.

Uday follows Mahindra’s Rise philosophy to drive positive change in the lives of commercial vehicle owners. As part of the Uday programme, customers will be offered a wide range of monetary as well as non-monetary benefits which will include a personal accident insurance policy for vehicle drivers worth Rs. 200,000, 10pc discount on labour and 5pc on spares parts, a mobile recharge of Rs. 100 and a unique referral scheme with benefits of free service coupons for introducing prospective customers to the Mahindra range of commercial vehicles. The referral benefits are applicable to both the referrer and the referee. Apart from these monetary benefits, customers will have access to With You Hamesha vehicle Service and Health Check-up camps organised by Mahindra.

The Uday program has been further extended to include benefits for the family, with the launch of ‘Uday Vidyarthi’, a scholarship initiative for children of members enrolled in the Uday programme. The scholarship programme recognises excellence in education and rewards the efforts put in by the children. The eligibility criteria involves scoring 75pc and above in the class 10 board examination in 2014. 1000 meritorious boys and girls would be awarded a scholarship of Rs 5000 each along with a certificate of appreciation when the names of the final winners are declared in September 2014.

Source: Mahindra & Mahindra